Spinatomy Website Redesign
Spinatomy is the Southern California’s Most Complete, Technologically-Advanced & Compassionate Chiropractic Center and they needed a modern redesign of they website that add values and capture leads to their line of business.
Challenge
The challenge was to improve the existing website to make it more accesible, more visually appealing and to create leads for new or existing clients.
My Role
I lead the design process and having as a base the existing design and branding, we create a new design system for the new website thinking on the exponential scalability of the project (A sister ecommerce website). Worked on the UX side to know our targeted users and how can we improve eye tracking on the new website. Design was focused on highlighting the 3 features of Spinatomy: No Surgery, No Opioids, No Injections. Call to actions are available at-demand any time you browse to the website and are clearly identifiable to improve conversion. Responsive version embraces all these features too.
Final Thoughts
Sadly, the project didn't lift off but this project left me a lot of learning and a new way to approach different projects. The link send to the live prototype version of the redesigned website.